Size doesn’t matter … for Ecostore

The well-known brand Ecostore has won against other big brands in a consumer survey run by Colmar Brunton – Marketing Research agency based in Wellington.  According to the news, seven other laundry detergent brands were surveyed and Ecostore came out on top against giants: Persil, Fab and Reflect.

Managing Director and Founder of Ecostore, Malcolm Rands said he was pleased to see consumers are now basing their purchasing on value and quality rather than just price. People were moving towards brands that promote sustainability and are considered good for the environment, he says.

“People are becoming more aware of not only what’s good for the environment but what’s good for them and their family. “Health is a hot topic and we’re finding people want to know not only what they are putting down their drains but importantly what they and their family are putting on their skin.”

Ecostore not only produce laundry detergent they also sell body care, hair care, skin care, dish care, home care and baby care.  Check out their website for the entire range of eco products.

Did You Know? Our laundry boxes are made of 95% recycled materials and our auto dish tablet box is made from 85% recycled materials. Recycled cardboard is less strong than virgin cardboard so a small amount of virgin material is still required for strength and stability.

Their packaging is made up of a high quantity of recycled materials, and in 2012 they will be using up to 80% of post consumer recycles plastic (from roadside collections) in their bottles.  I love knowing the eco products I buy are actually made in a sustainable way as well, every bit helps the environment.

If that wasn’t enough to persuade you to buy Ecostore products, founder and Managing Director set up a non-profit charity in 1993: called the Fairground Foundation that focuses on creating a healthier, more sustainable world through courageous leadership and ‘on-the-ground’ action. Its purpose is to create projects that make a difference in people’s lives and to the communities they live in, particularly in the areas of health, culture and sustainability.


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